Flawless Inbound is an inbound marketing agency in Edmonton, Alberta who was kind enough to have me on as a guest blogger discussing graphic design. The topic I wrote about is called:
Is Your Brand Sending the Right Visual Message
A brand is an Important foundation to any company, whether it is B2B or B2C interactions. It should be able to catch the attention of your potential customers at first glance. If the colours, typography or the complimentary elements, like photos or shapes, do not have relations to your potential clients, it can create a disconnect in the conversion process. This raises the question:
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